Jem Schofield’s video production blog. The C47 is a fantastic resource for anyone in video production, especially if you’re working on smaller budgets and crews. Although Jem doesn’t post as often as he used to, his old videos are still valuable to check out.
Both of these companies make excellent video production gear. Zacuto is famous for their mounts and Z-Finder screens. Red Rock is famous for its One Man Crew motorized slider and other fun bits of gear. I love them both equally.
I’ve found these 3 videos about SEO. Why am I talking about SEO, well it’s an important topic to cover especially for all you web video producers out there.
I’ve written in the past about YouTube SEO. The right SEO can help your videos get found by more people and help you find out what people are searching for with keyword research. Over the years SEO has been given a bad wrap by people promising over-night solutions and quick fixes to help you rank. The most important thing to remember about SEO is to create valuable content from the keyword research you do. I hope you enjoy these 3 videos about seo and if you have any of your own favorite please feel free to post them in the comments. Read more ›
On-camera anxiety can be a real problem for some people. I still get butterflies when I’m in front of the camera but there are a few way you can deal with these nervous feelings and get shooting web videos in no time. Read more ›
Here is a quick video where I detail the key points of Video SEO when using the online video platform YouTube. Most of these principles are universal so feel free to use these techniques and tips on other online video platforms.
For small businesses having a video produced can be a expensive and nerve racking experience. It’s important that you work with a company that you are comfortable with. Do your homework and research the companies you might want to work with. Here are a few tips when researching companies.
Call up your potential video production company and ask them questions.
Here are a list of starter questions to ask:
How many years have you been in the video production business?
What types of video productions do you produce?
Are you insured?
From my personal experience I love it when potential clients contact me about working together. I want to make them comfortable and reassure them. So come up with your own questions and ask away!
The next step is to setup a meeting with the video production companies. This is a great way to get to know who you’ll be dealing with.
By the way if your interested to know how I would answer the questions above here are my answers.
• How many years have you been in the video production business?
Visual Post has been in the video production business for three years.
• What types of video productions do you produce?
At Visual Post we produce videos for all different types of mediums – web, television, presentations and other formats. Specific types of productions we have produced in the past are TV commercials, sales video, corporate video productions for conferences, introductory web video, and many more.
• Are you insured?
Visual Post is fully insured by EMC Insurance.
Do you have more questions for me? Feel free to give me a call 401-312-3409. I would be happy to answer all your questions.
Co-Founder & Production Director at Visual Post, LLC
P.S. Are you interested in learning more about the TV commercial production process? Check out my TV Commercial Guide, it’s filled with great tips on how to produce your first TV commercial.
NOTE! You might want to watch this video in full screen mode.
Here are three takeaways from the Quick & Dirty Video SEO Tips video.
1. Use the keywords your targeting within the title of your video. In the example video the target keywords were web video services. For the title I used “Visual Post’s Web Video Services“.
2. Make sure you add a link to your web site in the description in the video. I put my link first and then add a short description to the video. Remember, keep your descriptions simple and short, don’t go over 160 characters.
3. Use your target keywords as the first tag within your video.
Let me know if you enjoyed this video and feel free to ask any questions about video seo.
Now that you’ve got your businesses web site up, its time to get creative and start posting some web site video content for your visitors.
Like your web pages, your videos need to be hosted. You could host your video files like you do your other web pages—on your own server—however videos use a lot of bandwidth and could put a strain on your server.
A better alternative would be to use one of the popular video-sharing services like YouTube to host the video and then embed the files on your web page. Some video-sharing providers charge for the service but there are quite a few free ones to choose from. Below are four of the ones that companies are using to host web site videos successfully.
Since they are the site that has become a household name, it’s only fitting that YouTube should at the top of our list. In order to use YouTube, you have to register for an account, and once registered you can upload as many videos as you want. The nice thing about the service is that the interface is very easy to use and upload videos.
YouTube’s video file size is limited to 2 GB and 10 minutes length of time. Youtube also offers great SEO for your video. Google has started placing videos in prime positions on search results so be sure to get your keywords into the title and description.
Here is an example of YouTube’s video player.
If you already have a Yahoo account for email or RSS feeds you can automatically start using Yahoo Video, their video hosting service. Yahoo video hosting capacity is minimal with an upload limit of 100 MB.
Here is an example of Yahoo’s video player.
If you are a filmmaker or in the video production world, Vimeo is a very popular and professional choice for hosting your web site video. They have an active community that loves to share videos and talk about the equipment they used to get the shot.
Vimeo also supports full 1080p video and has a slicking video player. They offer a Vimeo Plus plan that gets you even higher video quality video, 5GB of uploads per week, faster uploading and advanced video statistics.
Here is an example of Vimeo’s video player.
Do you want video hosted on your website professionally? Do you want a no-ad, non-branded video player? Do you want advanced analytics and video heatmaps? If you answered yes then you need Wistia. Wistia offers a professional video hosting platform that is perfect for collaborating, marketing and sharing your videos. Full Disclosure – we use Wistia to host all our videos in our portfolio and use Wistia for client approvals. No, we’re not getting paid to recommend them.
Here is an example of Wistia’s video player.
There are other free & paid video hosts for you to choose from but this list will at least get you started. If you find that your business is using more video promotions, you may want to experiment with some of the other video-sharing sites—maybe even the premium ones—to find the one that works best for your business.